bluesuede.jpg

02_BLUE_SUEDE

This system pulls themes from the discography of rapper Vince Staples to brand a fictional tour, documentary, and book release in support of the YMCA Youth Institute arts program.

NEW_SHOES

On this tour, Vince Staples would release a limited run pressing of remastered songs on vinyl, a portfolio book of projects completed by students in the arts program, and an experimental documentary of life in Long Beach, California.

vinyl_back.png
vinyl_back_detail.png
book_front.png
book_back_2.png

PROCESS / NOTES

Vince Staples has always been a fascinating rapper to me because he will rap candidly about committing murder in the same verse as an incredibly apt political take. I created this project to give more tangible weight to the major themes of his songs: the beauty and grit of Long Beach, gangbanging as a child, and Blue Suede Air Jordans (yes, I tried to buy a pair.)

processArtboard 1.jpg
3.jpg
 

Iā€™m a celebrity, get me out of here!