04_PFUCK
DEPRASINE by Pfuck is a fictional pro-depressant drug that targets creatives.
Pfuck’s advertisements drive the audience to Misery Loves Comedy, a documentary that explores the relationship between creatives and depression.
PFUCK_PFIZER [BUT TAKE YOUR MEDS]
Using absurdism to critique the toxic message that fueling depression is a “necessary evil” for making meaningful work, DEPRASINE gives a legitimate platform to a damaging position and mirrors the severity of the line of thinking it follows.
PROCESS / NOTES
Making DEPRASINE by Pfuck evolved from a grounding exercise during which I played a song at random and spent the entirety of that song focusing on a single sense, guided by the lyrics and melody. Writing that made me cringe. But that’s what happened! Somewhere down the line, I got really fed up with romantic pictures of depression and the notion that sadness is required reading for worthwhile art.
Depressing :-) What’s next?